Privacy Policy

1. Introduction

Fireside AI, Inc. ("Fireside AI," "we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use the DANA platform (Digital Agronomist National Alert), our website, and related services.

Fireside AI, Inc. is headquartered at 30 No. Gould St., Sheridan, WY, USA, with international operations in California, India, and Singapore. All intellectual property, logos, code, copyrights, and trademarks are the property of Pyraxis Holdings™.

By accessing or using our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

• Contact information (name, email address, phone number, company name)
• Farm data: farm name, location (latitude/longitude), acreage, crop types, soil data, and other agricultural information you enter into the platform
• Payment information processed securely through Stripe (we do not store credit card numbers, CVV codes, or full card details)
• Communications you send to us via email at [email protected]
• Account registration information for our platforms
• AI assistant interactions (GAIA queries and responses)
• User-generated content: reports, crop plans, research templates, and other content you create
• Feedback, survey responses, and testimonials

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Device information (browser type, operating system, device identifiers)
• Log data (IP address, access times, pages viewed, referring URL)
• Usage data through analytics services (page views, session duration, interactions)
• Location data: approximate location derived from IP address; precise location only when explicitly provided for farm management
• Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third-Party Sources

We may receive information about you from third-party sources, including:

• Government data sources: USDA NASS, USDA ERS, NOAA CDO, Copernicus Climate Data Store, and SSURGO soil databases — used to provide agricultural intelligence (publicly available, not personally identifiable)
• Authentication providers: if you sign in through OAuth, we receive your name and email from the identity provider
• Business partners, marketing partners, and publicly available sources

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our services, including the DANA platform and its agricultural intelligence features
• To process and respond to your consultation requests and inquiries
• AI processing: powering the GAIA AI Assistant and machine learning models for agricultural insights (your queries are processed to generate responses but are not used to train third-party AI models)
• To communicate with you about our services, updates, and promotional materials
• To personalize your experience and deliver content relevant to your interests
• To analyze usage patterns and improve our website and platform performance
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations and enforce our terms of service
• Account management: managing your subscription, processing payments, and providing customer support

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our business, such as hosting providers, analytics services, and communication platforms
• Affiliated Entities: With Pyraxis Holdings™, Athena Publishing™, and other entities within the Fireside AI corporate family for operational purposes
• Team Members: If you use collaboration features, shared data is visible to your team members as configured by you
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Protection of Rights: To protect the rights, property, or safety of Fireside AI, our users, or the public
• With Your Consent: When you have given us explicit permission to share your information

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small data files stored on your device when you visit our website.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality and cannot be disabled
• Analytics Cookies: Help us understand how visitors interact with our website through aggregated, anonymized data
• Functional Cookies: Remember your preferences and settings to provide a personalized experience

You can control cookies through your browser settings or through our cookie consent banner. For full details, see our Cookie Policy.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure data storage, and regular security assessments.

The DANA platform utilizes a separated database architecture specifically designed to meet international regulatory requirements and ensure data isolation between users.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. International Data Transfers

Fireside AI operates internationally with team members and consultants in the United States (California and Wyoming), India, and Singapore. Your information may be transferred to, stored, and processed in any of these locations. When we transfer personal information across borders, we take appropriate safeguards to ensure that your information receives an adequate level of protection in accordance with applicable data protection laws, including the use of standard contractual clauses and compliance with local data residency requirements.

8. Your Rights and Choices

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

• The right to know what personal information we collect, use, and disclose
• The right to delete your personal information
• The right to correct inaccurate personal information
• The right to opt-out of the sale or sharing of personal information
• The right to limit the use of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

8.2 European Economic Area (GDPR)

If you are located in the European Economic Area, you may have additional rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing.

8.3 Exercising Your Rights

To exercise any of your privacy rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it. Farm data and AI conversation history are deleted within 90 days of account closure.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us at [email protected].

11. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our website.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website with a revised "Last Updated" date. Your continued use of our services after changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: